Film
Denis is a passionate storyteller, director, and filmmaker with a love for crafting compelling narratives through captivating visuals. Skilled in storyboarding, directing, shooting, and editing, he brings every project to life with creativity and precision. His natural talent and dedication to film drive him to create dynamic, visually stunning experiences that leave a lasting impact.
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The Power to Endure
Client: Kao / Biore UV Athlizm
Biore’s new UV product targets strong, sporty women—marking a shift from its "girl-next-door" image. As the director and creative lead, my mission is to reinvent the brand with a bold, dynamic energy inspired by Nike women. Through striking visuals and assertive messaging, we’ll redefine Biore as a symbol of strength, confidence, and individuality.
#VIDEOWITHSONY
Client: Sony Southeast Asia
As the creative lead of this project, my task is to showcase the unparalleled versatility of the Sony camera. I use innovative transitions to seamlessly shift between diverse scenarios, highlighting its adaptability while maintaining a fluid and compelling narrative. By blending striking visuals with engaging compositions, the video becomes a dynamic experience that captivates the audience and reinforces the camera’s exceptional performance in any setting.
One MBS
Client: Marina Bay Sands Singapore
Marina Bay Sands employee's motto, "One MBS," drives this internal film aimed at inspiring and motivating employees. It emphasizes the power of unity, celebrating how each individual's contribution shapes unforgettable experiences. The film fosters a sense of belonging and pride, encouraging employees to work together toward shared goals and continue making a lasting impact on guests and the MBS community.
Night of the Stinger
Client: Cycle Carriage
The campaign launches with a cinematic trailer that reimagines the KIA Stinger as a modern Batmobile. Moody visuals of foggy cityscapes and a dark high-tech garage highlight its bold design, with dramatic lighting and sharp contrasts emphasizing its sleek lines. Dynamic camera angles showcase the Stinger’s power as it prowls shadowy streets, while a gripping soundtrack of deep bass and orchestral swells builds intensity. The trailer peaks with a thrilling high-speed chase, ending with the tagline, "Unleash the Night," as the Stinger vanishes into the horizon, leaving an air of mystery and excitement.
One Team One Dream
Client: Team Singapore
This film, aired in cinemas during the Olympic period, celebrates Singapore’s Olympians by honoring their journey, not just their success. It highlights the unwavering support of everyday Singaporeans whether a child, a parent, a professional, or a hawker who watch, cheer, and stand behind Team Singapore every step of the way. As the director and producer, I crafted this piece to inspire unity and pride throughout the nation.
The All New BYD ATTO 3
Client: BYD Singapore
As the creative lead and director, I brought this collaboration to life—from crafting the storyboard to final execution. Featuring two local athletes whose adventurous, sporty personalities align with the BYD New Atto3, this campaign highlights the car’s fun, confident, and eco-friendly performance. Embodying the same dynamic and forward-thinking spirit, the athletes engage in high-energy activities, with the Atto3 seamlessly complementing their journey. Together, they showcase a fusion of sportiness, innovation, and sustainability, bringing the car’s essence to life.
Beauty From Inside and Out
Client: Swisse
In this Swisse campaign, four women embody different product categories—Nourish, Renew, Glow, Bright, and Balance - each representing vitality, rejuvenation, radiance, mental clarity, and harmony. Mediacorp artist Rebecca Lim adds star power and relatability to the lineup. Dressed in vibrant, bold outfits that reflect their categories, these women bring Swisse’s message of inner beauty and wellness to life.
Mastercard ID Debit
Client: Mastercard
For the Indonesian market, Mastercard invited two beloved influencers to join this campaign. Centered on relatable everyday moments between couples, the film highlights how Mastercard ID Debit seamlessly enhances their daily lives. From ordering a late-night supper to replacing a broken vase in a pinch, it showcases the ease, convenience, and security Mastercard brings to modern relationships. Through authentic storytelling and engaging visuals, the campaign resonates with audiences, reinforcing Mastercard as an essential part of their shared journey.
For Shark Sake
Client: Our Better World
It feels incredible to create for a meaningful cause. This short documentary, directed, shot, and edited by Denis, tells the inspiring story of Kathy Xu, a city girl with a big vision. As the founder of The Dorsal Effect, she reimagined shark conservation by turning it into an opportunity for both marine life and local communities in Lombok, Indonesia. Her initiative transforms shark fishing livelihoods into sustainable eco-tourism, proving that with more visitors, locals gain alternative jobs, reducing the need for shark hunting. Through this film, we explore her journey, passion, and the impact of her mission, one trip at a time.
The Cleanest Break Up
Client: Kao / Magic Clean
For the Indonesian market, Mastercard invited two beloved influencers to join this campaign. Centered on relatable everyday moments between couples, the film highlights how Mastercard ID Debit seamlessly enhances their daily lives. From ordering a late-night supper to replacing a broken vase in a pinch, it showcases the ease, convenience, and security Mastercard brings to modern relationships. Through authentic storytelling and engaging visuals, the campaign resonates with audiences, reinforcing Mastercard as an essential part of their shared journey.
Daikin iSmileEco Series
Client: Daikin Singapore
A familiar jingle is undeniably infectious. I directed the Daikin iSmile series advertisement, collaborating with an audio post-production house to reimagine the classic children's nursery rhyme "If You're Happy and You Know It" for the campaign. By blending playful characters with an upbeat, nostalgic tune, we created an advertisement that is both engaging and irresistibly fun. The result is a catchy, feel-good spot that leaves a lasting impression, reinforcing Daikin’s message in a lighthearted and memorable way.
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A Taste of Home
Client: Prudential Singapore
During the COVID-19 pandemic, border closures prevented many foreigners working in Singapore from returning home for their Chinese New Year reunion dinner. To bring warmth and joy during this difficult time, Prudential orchestrated a heartfelt surprise for one of their customers. Partnering with Chef Ivan, they arranged a special meal and an unexpected Zoom reunion dinner with her family. This thoughtful gesture turned a moment of separation into one of connection, proving that even distance couldn't break the bonds of family and tradition.
Biore UV Light Up Essence
Client: Kao / Biore
I was tasked with bringing the concept of speed to life for Biore UV Light Up Essence, a 2-in-1 sunscreen and skin brightener. The story follows a woman who suddenly realizes she has just 10 minutes before an important team meeting. In a rush, she turns to Biore UV Light Up Essence, effortlessly applying it for instant sun protection and a radiant glow, proving that beauty and protection can be quick, easy, and seamless.
Little Secret Santa
Directing children is never easy, but it's incredibly rewarding. For this heartfelt Christmas campaign by the Early Childhood Development Agency (ECDA), the goal was to give parents a meaningful and touching gift. As the director, I carefully planned the questions for both children and parents, ensuring the right prompts would elicit genuine, heartfelt responses. I also orchestrated the logistics and flow of the shoot to create a natural, comfortable environment, allowing us to capture raw, authentic moments that would make this film truly special.
LTA CRUISE TECHNOLOGY
Client: LTA
I had the opportunity to work directly with LTA on this film, showcasing their Cooperative Unified Smart Traffic System (CRUISE) technology. The goal was to help the public understand what CRUISE is and how it benefits Singapore’s traffic ecosystem. By optimizing the road network, CRUISE paves the way for more efficient traffic flow and a smoother, smarter travel experience.
3 Episode TEL Stations Series with LTA
Client: LTA
It’s always fun to have complete creative control over the script and storyline. When LTA wanted to showcase their new TEL stations, I took a different approach—rather than just highlighting the architecture, interiors, and features, I turned it into a playful and engaging experience. I introduced two humorous characters to take the audience on a quirky “property tour,” blending comedy with information. Their amusing encounters not only entertained but also seamlessly showcased the stations in a fresh and memorable way.
Next Level Tutorials with F1 Drivers
Client: Bybit
This was an exciting project, especially as a motorsports fan. It was a rare opportunity to direct top-tier F1 drivers Max Verstappen and Checo Pérez. With Bybit as a sponsor of the Red Bull Racing team, we brought the F1 drivers together with Bybit’s crypto experts for a unique tutorial. The result? A dynamic exchange where they not only learned but also sparked engaging conversations, making complex topics both entertaining and insightful for viewers.
Sony Compact G Lenses
Client: Sony Southeast Asia
A social post for Sony Compact Lens Series represents the pinnacle of cutting-edge design and optical engineering, bringing high-performance capabilities into a compact, travel-ready form. Perfectly suited for photographers and filmmakers who demand versatility without compromise.